Why are sweet potatoes listed as the 2nd ingredient?

Why are sweet potatoes listed as the 2nd ingredient?

Our Elite formulas contain as much as 90% protein from low ash animal sources . Other formulas, on the market today, average anywhere between 65-75% protein from animal sources. It is our goal to create a complete and balanced dry dog food. We always run our options of ingredients through our  Recipe for Success  and the results often leave us with very few options - except using more animal protein.   

Recipe for Success

1st ingredient: high protein meat meal. 
Legume-free. Absolutely No Peas!
High natural taurine from animal sources.
USDA Grade, Texas harvested grains.
Organic trace minerals for greater absorption. 
100% Natural yeast cultures to help manage stress.
Pumpkin to regulate digestion, ensure firm stool.
Organic Selenium for healthy skin and coat.
L-carnitine to ensure peak performance and recovery.
You can always count on us to eliminate as many phytoestrogens as possible.  

By the numbers

Protein over 25% 
Fat over 15%
Kcals over 400 per cup 
Fiber less than 5% 
Ash less than 8% 

Plus the latest innovations

Trumune by Diamond V, has been proven to help manage stress, inflammation, and sensitive stomachs.
Propath organic trace minerals, by Zinpro, have been shown to improve digestive health and skin integrity. 

Does not Contain

You will not find the following ingredients in any of our formulas
Peas, Pea Protein, Pea Starch, or Pea Fiber
Split Peas, Whole Peas, Yellow Peas, or Green Peas
Corn, Wheat, Soy, or Gluten
Alfalfa, Barley, Wheat, or Rye
Red Lentils, Green Lentils, or Lentil Fiber
Pinto Beans, Green Beans, or Red Beans
Kidney Beans, Navy Beans, or Lima Beans
Chickpeas (Garbanzo Beans)
Eggs or Egg Product
Beet Pulp, Brewer's Yeast, or Pomace
Canola, Soybean, Safflower, Olive, or Sunflower oil
Poultry-by-products or Meat by-products
Menhaden Fish, BHA, BHT, or Ethoxyquin
Artificial Colors or Synthetic Preservatives
Rye, Clover, Sprouts, or Bok Choy


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